What the Beluga ad and early online learning have in common, is a failure to understand the full potential of their particular mediums to impact an audience in specific and powerful ways. Just like television advertising has evolved to embrace the visual production values and storytelling that make the medium so emotionally persuasive to viewers, online education is beginning to embrace all the potential digital technology has to offer learners.
David Lindrum is the cofounder of Soomo Learning , a company that designs and creates online courseware for students. His business came of age during the transition from traditional course materials and textbooks to the new world of digital learning. Think about the very best online courses out there, the ones that are really engaging, perform well and take advantage of the latest digital tools. These were not created in a single semester, by a single professor, in their spare time.
That also means a whole new way of working. Founders like Sarah Glova are at the convergence of digital technology, learning design, brand, and content strategy. Her business depends on bringing diverse and flexible talent to the table to create the products her clients need. At one point we had as many as 9 employees and 75 contractors. At any given time, that number can increase or decrease depending on the client and project needs — which is one of the biggest advantages of contract support for project-based businesses.
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Ceridian MAY 9, Talent Acquisition Conference Visier Analytics Benchmarking Talent Acquisition Staffing Metrics Talent Acquisition Data Recruitment Staffing See the top articles from:. Talent comes in all shapes and sizes, and Searchlight is the latest to see its approach backed by venture capital. Other recruitment technology companies recently announcing funding include fractional worker marketplace Continuum , Sense and Karat.
Searchlight collection of behavioral data. Image Credits: Searchlight. Wang says her company is unique in the level of data and insights given to users as well as better recommendations.
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