Need more help? Join the discussion. Was this information helpful? Yes No. Thank you! Any more feedback? The more you tell us the more we can help. Can you help us improve? Resolved my issue. Clear instructions. Easy to follow. No jargon. Pictures helped. Didn't match my screen. Incorrect instructions. Too technical. Not enough information. Not enough pictures. Too many apps are being designed just for the sake of having an app; make yours count.
Bring the app to your customers by sending them a text message or email with a direct link to the mobile app so that downloads are easy and efficient. There are plenty of creative ways that you can make your brand accessible to your customers through social media, without resorting to building your own app.
But if you've already built one and prefer to have it as a base platform, make it a place where they can get a more insightful idea of your brand.
Think about celebrities who've built apps: Fans receive a more intimate look into their lives. Why should customers download your app? Of course, they'll enjoy the benefits it offers, but only after they start using the app. How are you paying back for the effort of downloading? Give them incentives. Introduce referral discounts. This will encourage consumers to share the app in their network and you'll get more downloads. If you think of your mobile app as secondary to the desktop or web experience, so will your customers.
Make mobile the heart of your business: The app should be the primary focus of development and marketing. This can be a difficult perspective change for many companies, but mobile is now the dominant computing platform, and it makes sense to put the mobile experience front-and-center. Write a post about the app with features, benefits and high-quality screenshots that showcase it in the best light. Even better, include a demo video.
The more informed users are and what's in it for them, the more interested they will be. Just remember to add a call-to-action so they can download it directly. When you make the decision to develop a mobile app for your company, always remember the two golden rules: 1 Design your app so that it will work on almost any mobile device, and 2 Strive to make the app as user friendly as possible for your customers.
Give customers a trial membership to try the app out and a tutorial that explains what they can do. Follow that up with an introductory rate if you plan on charging a subscription or other type of pricing model. Facebook and Instagram advertising offers a campaign objective to encourage mobile downloads. This is a great way to get your app out there in front of the target audience and allows them to download it with just a couple of taps. When someone subscribes to your email list, they should get an email right away, and that email should tell them where they can get your app.
The overwhelming majority of apps are downloaded once and never used again. We launched our app at the beginning of , and for a year we've included a link to it in every email sent.
We also have a pop-up on our website that invites visitors to download the app for a 15 percent discount. Finally, our app has exclusive offers for users, and we send push notifications to encourage more customer interaction.
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